Two monumental sporting events will be coming to Silicon Valley next year in Super Bowl LX (60) and the FIFA World Cup. 10 years after hosting the NFL’s biggest game, Levi’s Stadium once again will have all eyes upon it for Super Bowl LX (60). This will be Levi’s first Super Bowl using the traditional roman numerals. Previously, the NFL chose to refer to the 50th edition of the game as “Super Bowl 50” instead of “Super Bowl L,” as the letter L is understood as signifying losses in football.

The big game is scheduled for February 8, 2026. The region is expected to see a huge influx of sports fans, resulting in a tremendous economic impact. An independent study of Super Bowl 50 found that the game and events surrounding it had a net positive economic impact on the Bay Area of at least $240 million.

The excitement continues later in the year when Levi’s Stadium hosts six 2026 FIFA World Cup matches, including five in the group stage and one in the round of 32. The U.S., Canada and Mexico are hosting the World Cup. The matches at Levi’s Stadium are scheduled to be played June 13 – July 1, 2026.

The economic impact on the region from both these huge sporting events is expected to be in the millions from advertising, job creation, and tourism. Although San Francisco will receive much of the national and international attention, the Super Bowl and World Cup are expected to be a big boost for Silicon Valley hotels, restaurants, and tourist attractions. Sports fans looking for more information on the region can go to www.VisitSiliconValley.org.